New Benchmark to declare a movie hit !!
The best benchmark to check if a movie is a hit or flop is , how long the movie could manage to be on screen in cinema halls. We hear that Ashok Kumar's " Kismat " continued for years in Roxy of Kolkata, Dilwale Dulhaniya has broken all the records by its continuous presence in Maratha Mandir of Mumbai. We used make line to get a ticket from theatre's window. Sometimes , we all had to pay extra money to grab a ticket. Those days are gone. Now , whether a movie is a hit is identified by the count of millions earned in the initial weeks of the opening. Now movies are not fixed assets like " Mughal E Azam ", " Sangam " , " Anand " or " Sholay " , all movies are now " Terminable Ventures ". People could not get the statistics of the earnings of movies in yesteryears but now we get everyday figures of earning. Youngsters go to watch movies just by hearing the earnings of the movies. All figures are unaudited, unauthenti...